Are You Tired of Marketing Your Business
and Getting Mediocre Results?
What is Marketing 2.0
Welcome to our most comprehensive course on Marketing. As you may have already noticed, marketing has changed A LOT over the last few years as Web 2.0 tools like Facebook, Twitter, YouTube, and more exploded on to the Internet.
Combined with traditional marketing methods like direct mail, article writing, and more; you now have a lot more choices when it comes to how you can market to your customers. And while it is EXCITING to have so many choices that allow us to connect faster and easier than ever before, there is a lot of confusion on how to efficiently implement these new Web 2.0 strategies with your traditional marketing strategies.
Some of you may even be saying, “I am still learning the traditional strategies… don’t give me more to do!”
No worries, in this 8 week course, we will cover everything you need to learn to market today on and off the web. And more importantly, we will keep it simple and break it down so you can literally pick a tool, then pick a strategy, and then start making profits!
The Internet has reached critical mass allowing social networking sites to catalyze the evolution of marketing on the web and that means we are seeing a merging of the “old” and the “new” ways of marketing.
By understanding how all of your marketing choices work together, you can leverage them to reach your market in ways that were not possible a few years ago.
Companies all over the world just like yours are now leveraging Web 2.0 marketing tools to increase product anticipation and target specific demographics.
Video clips, news updates, and pictures can now be released through social networking sites in order to gain new leads. And this is just the beginning of what we are going to share!
By learning Marketing 2.0, you can be more innovative in your marketing and find new ways to implement marketing campaigns and no longer have to rely on hefty advertising and marketing budgets alone.
I am so excited to share the everything we know so you can grow!
Let’s get started…
COURSE DESIGN: This course is designed to be a comprehensive course on all the tools of online/offline marketing. The overall goal is that the student understands how to integrate the marketing tools and strategies available today for maximum profits.
Week 1 YOUR WEBSITE & YOUR BLOG
We will discuss in detail each of the following topics:
- What is a Freebie, Where Does It Go, And Why Is It So Darn Important
- Keys to Branding Your Site So It Is Magnetic TO Visitors
- Subconscious Red Flags That Cause Visitors to Click-A-Way
- What To Look For When Hiring A Designer and When Is It Time To Fire Them
- Why You Must Blog And How To Set It Up So It Drives You Up In The Search Engines
- How To Create A Blogging Strategy That Isn’t Stressful and Grows Your Business
- How & Why You Should Integrate the Blog With Other Marketing Strategies
- Plus Much More!
Week 2 YOUR ONLINE NEWSLETTER & ARTICLES
We will discuss in detail each of the following topics:
- Why you must have a Company eNewsletter
- How To Create a eNewsletter that Compliments Your Brand and Gets Read
- How Often Should You Send Your eNewsletter Out and Why
- What Are the Highest ROI Sections of the eNewsletter
- What Are Video eNewsletters and Why Should You Do One
- Article Marketing Basics
- Repurposing Articles for List Building and Profits Too
- How To Write Your Articles So That You Take Advantage of Keyword Marketing
- Plus Much More!
Week 3 INTEGRATING SOCIAL NETWORKS
We will discuss in detail each of the following topics:
- How To Create Real Connections on Twitter
- How To Use Twitter To Solve Problems and Grow Your Bottom Line
- How To Create Real Connections on Facebook
- How To Use Facebook To Solve Problems and Grow Your Bottom Line
- How To Integrate Social Networking with Other Marketing Tools and Strategies
- What To Delegate In Your Social Networking Campaign and What You Must Do Yourself
- How To Manage and Implement a Social Networking Marketing Campaign
- Plus Much More!
Week 4 VIDEO MARKETING
We will discuss in detail each of the following topics:
- Basics of Video Marketing
- What Red Flags You Should Avoid When Creating Your Video Campaign
- How To Integrate Video With Your Other Marketing Tools & Strategies
- How To Market with Video Only
- What To Buy For Your “Studio” and How To Set It Up
- What Three Things To Remember When Filming Most Marketing Videos
- Plus Much More!
Week 5 DIRECT MAIL & BOOKS
We will discuss in detail each of the following topics:
- Why You Should Still Be Doing Direct Mail Marketing
- How To Integrate Direct Mail Marketing With 2.0 Strategies
- How To Use Tangible Promotional Surprises To Grow Your Bottom Line
- Other Direct Marketing Tools That Are Easy To Send And Grow Your Bottom Line
- How and Why You Should Use Books As Marketing Tools
- What Are Your Book Publishing Options
- How To Leverage Other Experts To Grow Your Biz
- Plus Much More!
Week 6 JOINT VENTURES
We will discuss in detail each of the following topics:
- What Is A Joint Venture
- Why Partnering Must Be A Core Marketing Strategy
- What Three Things Do You Have To Leverage
- How To Attract Joint Venture Partners
- When To Say Yes and When To Say No
- How To Create Positioning Leverage and How To Use It
- Examples of Joint Ventures
- Plus Much More!
Week 7 COPYWRITING BASICS
We will discuss in detail each of the following topics:
- What Is Copywriting
- Writing Powerful Headlines
- How To Make and Fulfill A Promise With Your Copy
- Inspiring Action With A Powerful Close
- Formatting Tips That Help Conversion
- What Finishing Touches Make the Difference
- Plus Much More!
Week 8 PLANNING AND IMPLEMENTING CAMPAIGNS
We will discuss in detail each of the following topics:
- The Steps You Must Take and In What Order To Get Maximum Results
- How To Automate and Delegate Your Campaigns
- What Are The Most Profitable Campaigns
- Why You Must Follow Through With 100% of the Campaign To Achieve It’s Full Potential
- How To Apply KISS to Your Campaigns
- Plus Much More!
BONUS #1
Our Smart Women’s Marketing 2.0 Pick and Profit Map
For all those visual learners out there! Place this Marketing 2.0 Pick and Profit Map
on your office wall and have an immediate reference tool to jump start you on your next
marketing campaign. Easy marketing = Implemented Marketing and that equals Profits!
BONUS #2
100 Marketing 2.0 Ideas for Your Biz (Brand new spiral workbook!)
This will be your new favorite tool for years to come!
Just open this book up for ideas for your next marketing campaign.
BONUS #3
Infinity Business Model Video & Report
Learn from CEO, Sheri McConnell on why the Business Product and Service Funnel
DOES NOT accurately represent how to make money in an authentic and graceful way
(not to mention FUN!) on the Internet. See visuals and hear Sheri explain WHY the
INFINITY Business Model is more energy focused, more problem
solving focused, and helps your clients uplevel faster and over and over again!
Sheri McConnell is fast becoming the voice of Smart Women Entrepreneurs all over the world. Her current company, the Smart Women’s Institute of Entrepreneurial Learning focuses on teaching various wealth building business models such as information publishing, membership-based companies, and real estate. Her company also teaches its followers and members (which is nearing the 40,000 mark) how to market online, create a magnetic brand, and most importantly do this while maintaining down to earth balance in their lives.
As a consultant, Sheri is considered the only resource in the world specializing in creating thriving membership-based businesses like associations, institutes, alliances, and so on. Sheri has consulted with hundreds of these networks across the Internet and considers herself lucky to have helped birthed so many powerful and successful brands over the last decade.
Under the Smart Women Institute umbrella women entrepreneurs can enroll in annual programs ranging from $197 a year to $100,000. Sheri’s goal of building a company where women truly inspire each other and hold each other accountable in a graceful manner is exactly what has set her company a part. “Money is power” she explains. “Power to create positive change.”
She is also the author of Smart Women Create Membership-Based Businesses, The Smart Women’s Book of Powerful Quotations and Smart Women Know Their “Why” – A Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change in the World (and Making Big Profits!). You can visit Sheri, access her free article archive, and find out more about her and all of her companies at www.smartwomeninstitute.com Sheri lives in San Antonio, Texas with her husband, their four children, a “weenie” dog, and three pet hermit crabs.
SUMMARY — What you receive:
All programs below are available for download immediately. They will not be shipped.
- 8 weeks of instruction on (MP3s)
- 8 weeks of Q & As (MP3s)
- Marketing 2.0 Pick & Profit Visual Map (PDF)
- 100 Marketing 2.0 Ideas for Your Biz (PDF)
Full Payment $295
2 Payments of $175
All programs below are available for download immediately. They will not be shipped.
