Attention: Leaders, Creators, Big Thinkers, Coaches, Teachers, Authors, Writers, Conscious Business Owners, Spiritual Leaders, Emerging Entrepreneurs, and Successful Entrepreneurs

Do You Want to CREATE Your Own ASSOCIATION,
ALLIANCE, INSTITUTE, or NETWORK?

(This program is available for immediate download.  It will not be shipped.)

Learn How to QUICKLY Run Your Own PROFITABLE Network So You Can Have More Freedom, Build Equity, Earn Passive Income, and Be Considered A Leader In Your Industry!

Guess where a large percentage of people go for advice?

According to research performed by American Express,

44% look to the “associations and networks” for answers to their problems!

 

Click on links below to listen to previously recorded preview calls on this model…

Hi,

My name is Sheri McConnell and I am the CEO of the Smart Women’s Institute of Entrepreneurial Learning which focuses on teaching various wealth building business models such as information publishing, membership-based companies, and real estate.  My company also teaches its followers and members (which is nearing the 40,000 mark) how to market online, create a magnetic brand, and most importantly do this while maintaining down to earth balance in our lives.

What you might not know, is over the last decade I have been”the lady” behind-the-scenes helping presidents, founders, and CEOs of many of the successful associations, networks, institutes, and alliances you see on and off the Internet!

It has been my passion to help individuals like you think bigger and make a decision to use the laws of the membership-based business model as I teach it to create a new business and a new life. And probably way more important, a new legacy for yourself and the people you love.

What I teach is NOT about just creating recurring revenue or slapping up a membership program for your solo-based business.  If you do that, then you completely miss the boat because you aren’t able to get LEVERAGE and LEGACY and you don’t understand how to create and implement a global brand from the inside of your company.

Now that I have your attention, let me tell you about my NEWLY UPDATED program that teaches you everything you need to know to start and grow your own network!

My clients always move faster when I hold their hand through my Blueprint process below.  When clients aren’t able to work with me, they get stuck in the “Create” column of my map, do it wrong, and have a hard time getting to launch (and becoming profitable!)

As the owner of five membership-based businesses over the last decade, I enjoy a lot of freedom in my life. Freedom to spend more time with my four kids, freedom to stay in shape, and freedom to earn more than I ever did in the corporate world and way more than I ever dreamed I could owning my own businesses. Today I am able to work from my home office in San Antonio, Texas. And the best part is I am able to work with my ideal customers on a daily basis–many of them six and seven figure earners themselves.

But it wasn’t always this way…

When I started my first association way back in 2001 (the National Association of Women Writers), I didn’t have the knowledge, the skills, the money, or even the right mindset about business to create and run a profitable association. So I struggled for over two years while I learned how to run a profitable membership-based business.

By year three, I had reinvented my first association into a money making–revenue recurring–passion fulfilling business!

Let me ask you some important questions about you and your life…

• Do you like connecting with people who share your passions?
• Do you enjoy helping others by sharing valuable information?
• Would you like to be considered the go-to person in your niche or even industry?
• Would you like to build a company that is structured in such a way that you serve your ideal customer over and over again?
• Would you like to know how you can run your own organization/association/group from your home?
• Would you like to build a business that positions you as the gatekeeper of a large database(s) making it easier for you to contact and partner with the top professionals in your industry?
• Would you like to generate over six figures and even seven figures from your home office while outsourcing crucial parts of the business to qualified companies and solo professionals?

Here’s the deal…
Lots of Home-Based Businesses

Just Aren’t “Built” To Succeed

Most businesses aren’t set up for success. You spend all your time offering services and generating new leads. Only to be left exhausted, frustrated, and poor!

I want to teach you how building a membership-based business (an association or organization or coaching club) is so much smarter than many other types of businesses.

Think about all the service-based solo businesses out there: wedding cake decorators, Web designers, coaches, consultants, professional organizers, copywriters, house cleaners, home decorators, child care providers and so on.

The amount of money and freedom they can have doesn’t compare to a membership-based business!

Here are some comparisons:

• Service-based businesses suck up the owner’s time
• Membership-based businesses let you serve many at once

• Service-based businesses only produce income for you when you work
• Membership-based businesses provide recurring income for years to come even when you aren’t working (month after month and year after year)

• Service-based businesses can disappear against the competition
• Membership-based businesses stand out in their chosen niche and even industry almost immediately

• Service-based businesses don’t focus on products
• Membership-based businesses can focus on products that members request and have a built-in database of targeted customers to sell them to

• Service-based businesses don’t provide built-in equity
• Membership-based businesses naturally let you build equity as you continuously grow the membership

• Service-based businesses don’t provide instant expert status
• Membership-based businesses naturally position the owner as the go-to person in their chosen field

Below is a partial list of current and past clients*

• Association of Home Professionals
• Association of Women Funeral Directors
• eWomenPublishingNetwork
• International Association for Inner Wizards
• International Association of Business Sponsorships
• International Association of Caribbean Women Entrepreneurs
• International Association of Conscious and Creative Writers
• International Association of Equestrian Education
• International Association of Expatriates
• International Association of Female Copywriters
• International Association of Health and Wellness Professionals
• International Association of Holistic Practitioners
• International Association of Intuitive Entrepreneurs
• International Association of Online Business Managers
• International Association of Professional Ghost Writers
• International Association of Professional Quilters
• International Association of Self-Employed Communication Professionals
• International Association of Weight Loss Coaches
• International Association of Wellness Professionals
• International Association of Women Accountants in Business
• International Association of Women Christian Entrepreneurs
• International Association of Women In Business Coaching
• International Association of Women In Business Online
• International Association of Women Runners
• International Association of Women Spiritual Leaders
• Global Institute for Awakening
• International Social Media Association
• Global Association for Small Professional Practice Owners
• Global Association for Teaching Excellence
• Global Institute of Wealth for Women
• Global Institute of Visionary Executives
• Life Preservers: A Global Grief Support Community
• National Association of Baby Boomer Women
• National Association of Christian Women in Business
• National Association of Entrepreneur Moms
• National Association of Financial Health for Women
• National Association of Independent Writers and Editors
• National Association of Memoir Writers
• National Association of Marketing Consultants
• National Association of Neonatal Therapists
• National Association of Pet Rescue Professionals
• National Association of Stay At Home Moms
• North American Association of Hobby Farmers
• The Daring Women’s Community

*The company list above is just a partial list and has either participated in one or more of our live membership programs and/or purchased our Home Study Program.

I have to tell you that being able to connect with like-minded individuals on a daily basis and serve them with my many products and services is very fulfilling.

People tell me I am lucky all the time…

• I can take a vacation when I please or take off when I need to when my children get sick
• I escaped the “cubical farm” and I earn way more than I ever did in the corporate world
• I am building business and knowledge equity now for all my hard work instead of struggling to move up the corporate ladder (which wasn’t easy with children!)
• I get to work on products and services I am passionate about (like this one!)
• I get to spend time with very successful individuals I would never have access to if I didn’t own my associations!
• I am able to constantly invest in myself and increase my knowledge base becoming even more valuable to my coaching clients and my members–I even completed my Masters in Organizational Management with my free time!

Building A Membership-Based Business

IS SMART…

This type of business has built in leverage!

Members renew each year or month or both!

I have many customers that pay for annual memberships, join a monthly coaching program, and purchase an additional infoproduct all in the same day!

And most importantly–with membership-based businesses, you are the gatekeeper to lots of other successful individuals! Your membership database is your golden egg!

When you are the gatekeeper to many talented people in your niche, you are automatically considered an expert! No questions asked. You can also leverage the knowledge and success of your membership too!Let me show you how you can create and run your own membership-based business… then you can

• Serve customers you are passionate about
• Build a business with a strong foundation of recurring customers
• and finally build a business with equity

What Exactly Will I Learn In Your Program?

How To Create Your Association or Network

You’ll Learn:

Our Easy Formula To Choose The Perfect Name

• The Most Common Mistake Entrepreneurs Make When Choosing a Name for Their Association or Network
  
• How to Research Your Niche So You Choose Your Ideal Target Market
• Exactly How to Choose Your Acronyms So They Are Traffic Magnets
• What To Do If You Want To Change Your Niche After You Start

Our Proven Association Business Start-Up Timeline

• Best Time of Year to Prelaunch Your Association or Network
• Our Prelaunch Checklist Diagram
• What Not To Do In Prelaunch So You Avoid Stress
• A Complete Association Startup Checklist To Guide You Through Startup Successfully

What You Must Know Before You Choose Your Association Entity Structures

• The Difference Between Traditional Partnerships Versus Strategic Partnerships
• How To Invest In Your Own Strategic Partnerships

Why You Will Benefit from Running Your Association or Network From Your Home

• Three Areas To Set Boundaries In Your Life and With Your Members
• Why It Is Crucial That You Don’t Work Too Much and How In An Association Working Less Actually Makes Your More Money

Exactly What Start-Up Mistakes To Avoid When Launching

• How To Manage The Bottom Line In the First Twelve Months
• What Your Single Most Important Company Asset Is in the Association Model
• Exactly When You Should and Should Not Hire Professional Advice

How To Design Your Membership Packages In the First Year To Jumpstart Your Memberships

• Top Six Needs of Your Members
• Three Must Haves In Every Membership Package
• How To Create A Membership Package Your Members Love That Doesn’t Break The Bank

How and You Should Use Focus Groups and Surveys

How To Do Online Research (Customers and Companies)

How To Determine Your Pricing Structure

• How to Set Your Dues So You Attract the Ideal Members
• Our Favorite Nine “Call to Action” Pricing Examples
• The Most Common Mistake With Pricing
• How To “Think” About Pricing So That You Literally Attract Members
  

How To Create Magnetic Products & Services Your Membership Will Tell Others About

• The “Three Core Areas” Strategy
• The One Single Component You Must Focus On To Communicating Value
• What Products and Services To Consider to Build A Solid Brand

The Pros and Cons of Physical Chapters

• How To Motivate Your Volunteers
• Why You Should Consider the Overall Business Strategy Before Starting Chapters
• Four Strategies You Must Have In Place To Operate Successful Chapters

What You Must Know When Hosting National Conferences and Events

How To Use Your Business Plan To Raise Capital

• Formal Business Plans and How to Use Them To Raise Capital
• Other Resources for Capital

How To Use Your Business Plan To Run Your Association

How To Run a Profitable Association and How To Pay Yourself First

• My Aha Moment That Allowed Me To Start Paying Myself
• Why Compensating the Visionary Creates A Thriving Company
• Money-Using It and Understanding It or How To Make Projections

Why You Should Create an Exit Strategy

How To Create Your Association Team

How To Build and Manage Your Team (Virtual)

• The Main Ingredient In Successful Teams
• Three Things You Must Do To Set Up Your Team For Success
• How to Prepare To Hire for Company Growth
• The Easiest Way To Fire
• Where to Find Virtual Assistants Who Can Help You Run Your Virtual Associations
• Why You Should Hire an Invisible Team

Your Single Most Important Role As the President and Founder

• Ten Golden Rules for Achieving Success
• Ten Mindsets for Success

What Should You Delegate During Start-Up

What Should You Delegate After You Are Profitable

Experience, Degrees, and Certifications–What Really Matters, It Isn’t What You Think

The Single Most Important Characteristic You Can Have As a Leader and a Gatekeeper

The Next Phase: Grow Their Teams

How To Create Association Leverage

The Benefits of Owning an Association

• Why the Sooner You Have the CEO Mindset, The Sooner You Will Be Profitable

“Create a Passionate Wealth Plan Worksheet” (Ultimate Leverage)

The Mental Formula You Should Know To Deal With the Challenges

What To Leverage So You Can Connect With Other High Profile Leaders and Business Owners

• What Are The Types of Leverage You Have As the Gatekeeper to Your Members

How To Start and Create Long-Term Partnerships

How To Leverage Your Position for Speaking Engagements and Partnerships

Becoming the Go-To Person In Your Niche

• 3 Ways To Leverage Your Knowledge
• 2 Favorite Marketing Techniques
• 7 Ways To Use Articles For Marketing Your Group Online and Offline
• What Products & Services Should Your Create
• What Bricks Do You Need To Build A Strong Foundation

Using the Association To Get Free Publicity

How To Create Your Association Business Systems

Creating Your Customer Service Systems

• The Differences Between the Virtual and Physical Choices

Creating Your Time Management Systems
Creating Your Technology Systems

• The Latest Emerging Technology Trends

Creating Your Member Management Systems

• What Information To Collect
• What Systems Must You Consider and Why
• How To Plan Ahead By Reviewing Reports

Creating Your Promotional & Lead Generation Systems

• Your Website’s Sole Purpose
• How To Create Marketing Funnels for the Membership-Based Business
• The Highest ROI Lead Generation Strategies-Online and Offline
• How To Host and Run A Blog Book or Product Tour
• How To Integrate Social Networking Platforms Into Your Membership-Based Business

Creating Your Product & Service Development Systems

• Why You Must Create InfoProducts As Part of Your Core Offerings
• 7 Places To Look To Find Content and What To Develop

Forms, Templates, Mindmaps and More!

You get every tool we use to create, plan and run our associations!

Here is the list of everything included in the tool kit and on our website:

• Association Business Plans
• Association Start-Up Checklist
• TeleSeminar Checklist
• Creating a Certification Program Checklist
• E-mail for New Speakers
• Speaker Agreements for Teleseminars
• Speaker Evaluations at Events
• Member Processing Checklist
• Application for Coaching Programs
• Coaching Prep Forms
• Regional Representative Kit Contents (Welcome E-mail, Guidelines and FAQs, How to Form a Writing
• Group Article, How To Use Biz Cards Flyer)
• Marketing Templates (Short & Long)
• Running an Association Mindmap
• Updated Resource Rolodex
• Copies of All the Actual Promotions I Have Used Over the Last Few Years
• Cover Letter Template
• Renewal Letter Template
• Ad Samples
• Flyers
• One Page Visioning Worksheet
• One Page Business Plan
• Passion Brainstorming Worksheets
• SEO Magic
• Information Product Creation Diagram
• Information Product Launch Diagram
• And Much, Much More!

You also receive 8 additional audios of group Training and Q & As with previous clients on the topics below!

This is what we will work on during our recent eight week course:

1) Creating Your Name and Your Tagline

I will work with you to help you create your name. This IS the most important step and half the time my clients come to a screeching halt with this one step. I will teach you my formula for naming that will allow you to create a name the search engines love and your future members get!  Doing this step correctly can make or break your association… for instance, all of my associations were able to climb to number two on Google and never go lower than seven!  I will also share my entity structure resources so you can return home and officially trademark your name and move forward with selecting a corporate structure.

2) Choosing Your URL

We will brainstorm a number of possible URLs so you can hit the ground running when you return home.  I will also tell you which URL endings to buy and which ones to ignore.

3) Mapping Out Your Benefits Package

This is my favorite part! I will teach you how to create a scalable membership package meaning it is as easy to serve 50 people as it is 5000 people.  This step is key to your success because we want to leverage as many members as possible in your industry to catapult your success.

4) Deciding On Your Pricing

After we map out your benefits, I will work with you on determining the best pricing based on cost to deliver your benefits and the industry norms. This step is often complicated when my clients don’t have my help. They also overlook what I call the “red flags” in the benefits package that can cost too much time and money to provide.

5) Mapping Out Expert Panel and Potential Joint Venture Partners and Vendors

I will work with you in small groups to help you brainstorm key players in your industry and we will also talk about how you should best approach them to use your association leverage.

6) Mapping Out Your Marketing Calendar for the Rest of 2010

We will plan out your prelaunch and launch dates as well as your future marketing activities and when you will do them.  You will receive copies of  my graphic tools to complete this process: Marketing Map, Conversion Map, and the Success Blueprint Map.

7) Brainstorm Additional Revenue Streams

And last, we will brainstorm additional revenues streams.  I will walk you through the many possibilities and then work in small groups with you based on which revenue stream you chose to focus on next.  That way you have a plan right after you launch your association for the next project to work on.

SUMMARY — What you receive:

(This program is available for immediate download.  It will not be shipped.)

• Our Create & Grow A Network Blueprint (The Knowledge!)
• Our Create & Grow A Network Tool Kit (The Forms, Templates, and Tools!)
• My “Hand-Holding” Create A Network Workshop Notebook (Get moving faster by focusing on the workbook worksheets first!)
• Copy of  the Paper Visual Blueprint of my entire process pictured above
• Conference Slides (The slides alone are enough to get you going!)
• Audios of a past 8 Week Online Course (Training, Q&As, and Hotseats too!)
• Plus a few surprises!

BONUS #1 – Create A Network Workbook

In this workbook, I also take you through my entire “Create” process and you will document all your hard work in our brand new bonus, “Workshop Notebook”.  This notebook will be your physical strategic plan when you return to your office and you will use it to delegate and complete the launch process.  This is a BRAND NEW workbook that allows you to brainstorm and decide on each step before moving to the next step.

BONUS #2 – Smart Women Rolodex

Download our company Rolodex so you will have the resources you need at your fingertips!

ORDER NOW!

Total Cost for this program is $597

(This program is available for immediate download.  It will not be shipped.)