Attention:

CREATE Your Own ASSOCIATION, ALLIANCE, INSTITUTE, or NETWORK

8 WEEK JUMPSTART COURSE

August 3 – September 28, 2010

Learn How to QUICKLY Run Your Own PROFITABLE Association So You Can Have More Freedom, Build Equity, Earn Passive Income, and Be Considered A Leader In Your Industry!

Guess where a large percentage of people go for advice?

According to research performed by American Express,

44% look to the “associations” for answers to their problems!

For the first time, I am teaching an Eight Week Course with Step-by-Step Instruction where I will hold your hand as you create and launch your own network the right way!  This course will include weekly training calls, weekly Q & As, and weekly individual hotseats in a group setting. Plus A LOT more!

August 3 – September 28

Every Tuesday at 11 am Central and 3:30 Central (except for Sept. 14th)

Training at 11 am Central
Q & A/Hotseats at 3:30 Central – 80 mins (20 min. Q & A and then three 20 min. Hoteseats)

(Downloads will be available each week just in case you miss a class!)

My clients always move faster when I hold their hand through my Blueprint process below.  When clients aren’t able to work with me one-on-one, they get stuck in the “Create” column, do it wrong, and have a hard time getting to launch (and becoming profitable!)

In this eight week course, I will take you through my entire “Create” process and you will document all your hard work in our “Workshop Notebook”.  This notebook will be your physical strategic plan when you return to your office and you will use it to delegate and complete the launch process.  This is a BRAND NEW workbook that allows you to brainstorm and decide on each step before moving to the next step.

As the owner of five membership-based businesses over the last decade, I enjoy a lot of freedom in my life. Freedom to spend more time with my four kids, freedom to stay in shape, and freedom to earn more than I ever did in the corporate world and way more than I ever dreamed I could owning my own businesses. Today I am able to work from my home office in San Antonio, Texas. And the best part is I am able to work with my ideal customers on a daily basis–many of them six and seven figure earners themselves.

But it wasn’t always this way…

When I started my first association way back in 2001, I didn’t have the knowledge, the skills, the money, or even the right mindset about business to create and run a profitable association. So I struggled for over two years while I learned how to run a profitable membership-based business.

By year three, I had reinvented my first association into a money making–revenue recurring–passion fulfilling business!

Let me ask you some important questions about you and your life…

• Do you like connecting with people who share your passions?
• Do you enjoy helping others by sharing valuable information?
• Would you like to be considered the go-to person in your niche or even industry?
• Would you like to build a company that is structured in such a way that you serve your ideal customer over and over again?
• Would you like to know how you can run your own organization/association/group from your home?
• Would you like to build a business that positions you as the gatekeeper of a large database(s) making it easier for you to contact and partner with the top professionals in your industry?
• Would you like to generate over six figures and even seven figures from your home office while outsourcing crucial parts of the business to qualified companies and solo professionals?

Sheri McConnell is fast becoming the voice of Smart Women Entrepreneurs all over the world.   Her current company, the Smart Women’s Institute of Entrepreneurial Learning focuses on teaching various wealth building business models such as information publishing, membership-based companies, and real estate.  Her company also teaches its followers and members (which is nearing the 30,000 mark) how to market online, create a magnetic brand, and most importantly do this while maintaining down to earth balance in their lives.

As a consultant, Sheri is considered the only resource in the world specializing in creating thriving membership-based businesses like associations, institutes, alliances, and so on.  Sheri has consulted with hundreds of these networks across the Internet and considers herself lucky to have helped birthed so many powerful and successful brands over the last decade.

Under the Smart Women Institute umbrella women entrepreneurs can enroll in annual programs ranging from $197 a year to $100,000.  Sheri’s goal of building a company where women truly inspire each other and hold each other accountable in a graceful manner is exactly what has set her company a part.  “Money is power” she explains. “Power to create positive change.”

She is also the author of Smart Women Create Membership-Based Businesses, The Smart Women’s Book of Powerful Quotations and Smart Women Know Their “Why” – A Guide for Discovering Your Life Purpose While Owning a Business So You Can Create Positive Change in the World (and Making Big Profits!) Pub Date June 2010.  You can visit Sheri, access her free article archive, and find out more about her and all of her companies at www.smartwomeninstitute.com Sheri lives in San Antonio, Texas with her husband, their four children, a “weenie” dog, and three pet hermit crabs.

Here’s the deal…
Lots of Home-Based Businesses

Just Aren’t “Built” To Succeed

Most businesses aren’t set up for success. You spend all your time offering services and generating new leads. Only to be left exhausted, frustrated, and poor!

I want to teach you how building a membership-based business (an association or organization or coaching club) is so much smarter than many other types of businesses.

Think about all the service-based solo businesses out there: wedding cake decorators, Web designers, coaches, consultants, professional organizers, copywriters, house cleaners, home decorators, child care providers and so on.

The amount of money and freedom they can have doesn’t compare to a membership-based business!

Here are some comparisons:

• Service-based businesses suck up the owner’s time
• Membership-based businesses let you serve many at once

• Service-based businesses only produce income for you when you work
• Membership-based businesses provide recurring income for years to come even when you aren’t working (month after month and year after year)

• Service-based businesses can disappear against the competition
• Membership-based businesses stand out in their chosen niche and even industry almost immediately

• Service-based businesses don’t focus on products
• Membership-based businesses can focus on products that members request and have a built-in database of targeted customers to sell them to

• Service-based businesses don’t provide built-in equity
• Membership-based businesses naturally let you build equity as you continuously grow the membership

• Service-based businesses don’t provide instant expert status
• Membership-based businesses naturally position the owner as the go-to person in their chosen field

I have to tell you that being able to connect with like-minded individuals on a daily basis and serve them with my many products and services is very fulfilling.

People tell me I am lucky all the time…

• I can take a vacation when I please or take off when I need to when my children get sick
• I escaped the “cubical farm” and I earn way more than I ever did in the corporate world
• I am building business and knowledge equity now for all my hard work instead of struggling to move up the corporate ladder (which wasn’t easy with children!)
• I get to work on products and services I am passionate about (like this one!)
• I get to spend time with very successful individuals I would never have access to if I didn’t own my associations!
• I am able to constantly invest in myself and increase my knowledge base becoming even more valuable to my coaching clients and my members–I even completed my Masters in Organizational Management with my free time!

Building A Membership-Based Business

IS SMART…

This type of business has built in leverage!

Members renew each year or month or both!

I have many customers that pay for annual memberships, join a monthly coaching program, and purchase an additional infoproduct all in the same day!

And most importantly–with membership-based businesses, you are the gatekeeper to lots of other successful individuals! Your membership database is your golden egg!

When you are the gatekeeper to many talented people in your niche, you are automatically considered an expert! No questions asked. You can also leverage the knowledge and success of your membership too!Let me show you how you can create and run your own membership-based business… then you can

• Serve customers you are passionate about
• Build a business with a strong foundation of recurring customers
• and finally build a business with equity

This is what we will work on during the eight week course:

1) Creating Your Name and Your Tagline

I will work with you to help you create your name. This IS the most important step and half the time my clients come to a screeching halt with this one step. I will teach you my formula for naming that will allow you to create a name the search engines love and your future members get!  Doing this step correctly can make or break your association… for instance, all of my associations were able to climb to number two on Google and never go lower than seven!  I will also share my entity structure resources so you can return home and officially trademark your name and move forward with selecting a corporate structure.

2) Choosing Your URL

We will brainstorm a number of possible URLs so you can hit the ground running when you return home.  I will also tell you which URL endings to buy and which ones to ignore.

3) Mapping Out Your Benefits Package

This is my favorite part! I will teach you how to create a scalable membership package meaning it is as easy to serve 50 people as it is 5000 people.  This step is key to your success because we want to leverage as many members as possible in your industry to catapult your success.

4) Deciding On Your Pricing

After we map out your benefits, I will work with you on determining the best pricing based on cost to deliver your benefits and the industry norms. This step is often complicated when my clients don’t have my help. They also overlook what I call the “red flags” in the benefits package that can cost too much time and money to provide.

5) Mapping Out Expert Panel and Potential Joint Venture Partners and Vendors

I will work with you in small groups to help you brainstorm key players in your industry and we will also talk about how you should best approach them to use your association leverage.

6) Mapping Out Your Marketing Calendar for the Rest of 2010

We will plan out your prelaunch and launch dates as well as your future marketing activities and when you will do them.  You will receive copies of  my graphic tools to complete this process: Marketing Map, Conversion Map, and the Success Blueprint Map.

7) Brainstorm Additional Revenue Streams

And last, we will brainstorm additional revenues streams.  I will walk you through the many possibilities and then work in small groups with you based on which revenue stream you chose to focus on next.  That way you have a plan right after you launch your association for the next project to work on.

SUMMARY — What you receive:

• An opportunity to work with me for eight weeks and move really fast!
• My “Hand-holding” Workshop Notebook
• Copy of  the Paper Blueprint pictured above
• Copies of my Marketing Map, Conversion Map, and Success Blueprint Map
• Opportunities to apply for one of three individual hotseats each week!
• Plus a few surprises!

BONUS #1

Individual Hotseats each week! Each week during the course, you will have the opportunity to apply for one of three 20 minutes hotseats!

BONUS #2

You will receive $1597 coupon to be used in Smart Women Catalog. This coupon can be used towards anything in our catalog. If you have questions on which program(s) would be best for you at this time, just let us know.

BONUS #3

You will receive a list of  “web resources” I have hand selected for you to help you build your website when you return home.  The #1 delay my clients have is getting the website ready for launch! So I did some research and am providing a list of web approved resources for you.

BONUS #4

Free VIP Ticket to our next Annual Smart Women’s Business Conference and Expo on November 2 – 4. This is the entrepreneurial event of the year and now you can come as part of this program. Make sure you visit the event website and check out all the details soon.

If you are ready to grab one of the 50 spots, all you need to do
is make your payment below and we will hold your spot for you!

Total Cost for this eight week course is $3000.

This includes: 8 weeks of instruction, hotseats, a VIP ticket to our Annual Conference, and a coupon for home study programs that are chosen based on you and your needs!

One Payment of $2797 (Save $203!)

or

Eight Monthly Payments of $375

(Note: 2nd payment will bill 30 days after first payment)