Dear Smart Women,

Welcome to all the new Smart Women Members this week! So happy to have you as part of the Smart Women FamilyCassidy as well as the brand new wealth and health blog posts.

In the Health section I share a video of the 1st woman to ever regrow her own breast after a mastectomy using her own stem cells. And I think you will recognize this smart woman pioneer right away.

What’s Coming Up at the Smart Women’s Institute

Ultimate Business Building & Implementation Program

Have you ever wanted a coaching and implementation program. For years, I’ve coached and ran masterminds only to leave all the implementation to the client. For the first time in our industry, we will be offering a full program that includes coaching, info products, one-on-one branding strategy, and then our SmartWomenTeam.com division will then build everything you need (website, social networks, newsletters, and more!) and also implement your marketing for the first three months. I can’t wait to help brilliant women live their WHY and make money doing what they love A LOT FASTER. Stay tuned for all the details in the coming weeks and be the first to sign up for this program.

Take Care!

Sheri McConnell

Smart Women’s Institute™

http://www.smartwomeninstitute.com

This “intro” was taken from our latest newsletter. Not getting our newsletter? Sign up by clicking on “Grab Your Smart Tools Now” at the TOP of this page and you’ll also receive a free membership!

Please take time this week to read this article of how an evolved man sees his wife (and all women) in relationship to himself (and all men). I was brought to tears reading this because he truly expresses an evolved healthy way of being and thinking in our intimate relationships with each other. Enjoy!

A few days ago, after a particularly exquisite evening with my wife Chameli, I put this post up on Facebook before going to bed:

“I have had many, many great teachers in my life. A super abundance. No one and nothing comes close to the woman who is now asleep in the bedroom. My marriage has become the guru, the salvation, the muse, the crack through which the divine shines through.”

When I woke up the next morning, there were the usual offerings of people who liked the post as well as comments. One man had the vulnerability and courage to post this on facebook:

Read More: Why It Is Wise To Worship A Woman

Smart Biz Tip of the Day

Manifest a Brand New Reality Through Journaling

Dear Smart Women,

Some of you may know that for ten years I was the CEO of the National Association of Women Writers before reinventing the company into the Smart Women’s Institute™.  For years I was happily down in the rabbit hole serving a target market of primarily women writers.

That journey was just what I needed in my thirties as I learned how not to be a super mom anymore to my children (thank goodness!) and I learned how to create an extremely profitable company that didn’t require I work more than 25 to 30 hours a week on average.

The reason the writing journey was so important for me and I believe it is for you too (even if you don’t think of yourself as a writer) is that the physical act of putting words on paper is healing and it is the best tool I know of to manifest a new reality with in the very near future.  Along my journey of changing into a new person over and over again, you can bet I was journaling as I figured it all out.  Somedays I was letting the universe know what I intended to do and other days, I was mapping out entire plans and the steps to make it happen.  And somedays, I needed to vent about what wasn’t working in my life. Remember frustration leads to change.

To help you commit to the journaling process, I offer a few tips.  Enjoy!

Just write, don’t think.

Make a list, write your intentions for the day, week, or year.  Or just write something you are grateful for. Commit to a daily practice and I promise you that journaling is one of the best tools I know of to support the process of cultivating a higher self.  Of course once you are committed, “think” all you want.  But in the beginning while trying to create the habit, I find it is best for people not to think too much.

You are brilliant.

The more physical space you give yourself to express your real thoughts and feelings, the more wisdom will emerge.  I call this tapping your brilliance… the more you do it, the easier your newly discovered brilliance begins to flow.

Speak your truth.

If you are not honest with yourself in the physical realm on paper, the universe knows you are not ready to move forward and grow.  You will uplevel when you are ready to learn from yourself and the universe.

Practice makes juicy.

Perfection = Poison  Honestly, I wish the word “perfection” didn’t exist so we wouldn’t even know what it meant.  Women especially would be much better off!  My suggestions for a truly enriching  journaling experience are to develop a ritual, show up for yourself and connect deeply to the voice inside you as often as possible.   Five minutes or five words can be just as powerful as five pages.

Supporting You – One Smart Step At A Time,

Sheri McConnell

Smart Women’s Institute™

http://www.smartwomeninstitute.com

PS

Want to connect with other Smart Women?

Join the Smart Women’s Institute today for free at http://www.smartwomeninstitute.com/free-stuff

Want To Use This Article In Your Ezine or Website?

You have my permission, as long as you include this complete blurb with it:

Sheri McConnell is the CEO of the Smart Women’s Institute™ (formerly the National Assn of Women Writers). You can visit Sheri, access her free article archive, and become a member absolutely FREE at http://www.smartwomeninstitute.com/free-stuff

What is a WHY? It is the inner yearning in your soul that keeps you going. It is what helps you navigate the next three steps even when you can’t see what they are. It makes you smile and at its very essence, it is hope. It is a knowing of your purpose and more importantly being able to live it each day in some little or big way.

As you might have guessed, WHYs are never about just you and they always affect others. That’s what makes a WHY so important. If you have a WHY, you can create more positive change in the world.

In my work with women entrepreneurs, I’ve learned that the best way to help them along their entrepreneurial journeys to financial independence is to encourage them to seek, discover, and live their WHYs. I’ve taught classes on it, written books on it, and talk about it in most of my consulting sessions. It is that important.

A Few Questions to Help You Along Your WHY Journey

What is the reason I want to be financially independent?

If you never had to work for money again, what would you do each day for the rest of your life?

What truly drives me and excites me?

What activities make time disappear when I am doing them?

Spending time to really answer these questions deeply and explore where you are at right now and where your heart is telling you to go right now is how you move forward on the journey. This same process helps you not only get started on the journey, but these are the same questions you should revisit along the journey as you change. The answers to the questions will change as you grow into A New Way of Being. And you must put pen to paper to answer these questions. The physical process of pulling the answers out of your head into the physical realm anchors them and makes the journey real.

One thing that excites me about the journey is the fact that I get to change and innovate all the time and that I get to keep discovering my next WHY. Your reason WHY will evolve as you evolve. When you achieve your reason why, be in the moment of it and it enjoy it completely. Even celebrate it with others often. Then, move on to your next WHY.

Resource Box:

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, and two really cute weenie dogs.

by Sheri McConnell

To get the most out of this article, visit our site to watch the accompanying video complete with a Map of the Infinity Business Model.  Read both the article and watch the video and by all means please share!  As one of our followers put it:

“I have known for a while now that the funnel approach is one that keeps us focused on the up sell, always the up sell. It also seemed too restrictive and was more apt to treat people like numbers and projects. I haven’t known another way though… until your model!! Yours is much more realistic about the marketing process, keeps the energy up and flowing, and focuses more on client engagement, rather than squeezing them through the narrow bottom of the funnel… love it!” – Maryann Ehmann

The Energy of the Infinity Business Model

As you look at the map of the Infinity Business Model, you should take notice that your marketing is always in movement. Your marketing is also a combination of free strategies and activities and paid ones that your customers invest in, to expand and take big leaps.

You should also notice with this model, there are no boundaries as far as where new leads can come from… they don’t always have to enter in through the “top of the funnel via a free give-away”.  In fact, many of your leads will come into the Infinity Business Model through many of the paid strategies and activities.  So remember, your job is to keep the energy moving in your business and to keep problem solving through free and paid forms of marketing and clients will be pulled in because the energy of the Infinity Model is absolutely magnetic!

Now let’s talk about the speed of the energy with this model.  You’ll notice there are bigger arrows and smaller arrows… for demonstration purposes the larger arrows represent faster movement.  Which brings us to my favorite place to be in the Infinity Business Model and that is the Sweet Spot!

The Sweet Spot of the Infinity Business Model

As your clients or customers move energetically along the model by engaging in the free and paid options you offer, they begin to experience what I call the Sweet Spot of this model.  Here in the center of the map is where they take big leaps, they expand, they have breakthroughs, and the eventually become the leaders they were meant to be.

In my opinion, many people may have to cycle through the model many times learning new lessons and expanding before they are ready to lead.  The Sweet Spot represents growth nonetheless, and as you and I both know, ALL GROWTH IS GOOD.

Now, here is what you must be cautious about in the Sweet Spot. It moves fast, it can be overwhelming to grow so much so fast. So practice self care when you are in the Sweet Spot.  Entrepreneurs are challenged neurologically in a completely different way than non-entrepreneurs.  If you are tired from building and growing your business, that is normal.  Your energy output is in hyper speed as you move through the Sweet Spot over and over again.

Ways to Play in the Infinity Business Model

With this model, there is a real sense that through all your marketing activities you will have many chances to lead them into a relationship.  There is no need to push or pull, you only need to serve and teach through your marketing and focus on being graceful and positive as you help them problem solve.

With the outdated business funnel model, you needed to progress (push in a sense) them through higher and higher amounts for them to uplevel.  I am not saying that you still won’t have 20% of your clients experiencing your premium services or products to uplevel. You absolutely will.  And they will do this over and over again in the Sweet Spot.

What I’ve come to know is that building and growing a successful business is about so much more than what we’ve been taught up until now with previous business models.

Remember, with all your followers, customers, and clients moving along this model faster and faster, they will create a magnetic attraction and begin to pull more and more people in.  The Infinity Business Model accurately represents how successful businesses grow.  Because there is literally magnetic energy happening in your business, you begin work less and make more.

80/20 Rule Applied to the Infinity Business Model

With the outdated Business Funnel Model, you spent your time trying to get everyone through the hierarchical 80% to be the 20% high level client.  In the Infinity Business Model it is not about getting them to higher priced services and products at all, it is about having them create success for themselves so they cycle back through the Sweet Spot over and over again.

So you can visualize that the center of the map (the Sweet Spot) is the 20% and your clients and customers successes or love for your company in general will begin to magnetize business to you.

So for the first time ever, the 80/20 rule is about the customer being successful and how that makes you and your company successful instead of the other way around.  The funnel essentially was really focused on the company.

Last Thoughts About the Infinity Business Model

• Creating a magnetic, energy filled business is more fun and less work.
• Marketing can be simple and still be more effective in overall business success.  Yes, this does mean more profits.  Remember, money is power. The POWER to create more positive change if you have the intention to do so.
• It is normal if some people move extremely slow around the Infinity Business Model (even stop off for a decade at Starbucks!) and then get going again.  Remember you have a WHY, a purpose that drives you and you will be here for the longterm.  I consistently have women from my very first company (the National Association of Women Writers) that I owned from 2001 – 2010 resurface and engage over and over again.
• Your team will speed up the energy along the Infinity Business Model. Wow. Think about it.
• And lastly, part of the Sweet Spot’s sweetness is creating leaders.  You get to be a leader to more leaders.  That means we all begin to shift into a businesses with a higher vibration and much bigger WHYS!

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.

Over the last few weeks since we launched the Smart Woman book opportunity, we have received dozens of emails from you asking if we have tips on how to “get IT written” smarter and faster. Try these suggestions below and let us know how it goes.

Listing
Listing is the simplest way to just get your thoughts on the page and start writing.  Honestly, lists run my life in a comfortable graceful way.  I use them to plan everything from articles to marketing campaigns to product launches to pr campaigns and so much more.  Listing is my no excuses approach.  Everyone can write a list and here is the thing, the minute you start listing your ideas, the writing has started and you can stop procrastinating.

Mind Mapping
A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. If you are more on the creative side, this method might be the best one for you to start with.  I am smack in the middle when it comes to left brain/right brain techniques, so I use both a combination of mind mapping and listing when I brainstorm ideas.  In his books on mind maps author Tony Buzan suggests using the following guidelines for creating mind maps:

• Start in the center with an image of the topic, using at least 3 colors
• Use images, symbols, codes, and dimensions throughout your mind map
• Select key words and print using upper or lower case letters
• Use multiple colors throughout the mind map, for visual stimulation and also to encode or group
• Develop your own personal style of mind mapping
• Keep the mind map clear by using radial hierarchy, numerical order or outlines to embrace your branches

Talking/Recording/Transcribing
And finally, this method can include some writing or no writing at all.  What is important, is that your brilliance gets captured on the page for others to read.  Often, to jumpstart my bigger writing projects, I will record my thoughts first using Smart Women Audio and then have a transcriber get them on the page.  Then I get a highlighter, my favorite tea, and a comfy chair and then I highlight, circle, and write notes on the transcripts.  When I am back at the computer, I can then just copy and paste sections and then write transitional sentences and paragraphs linking one thought to the next using the notes I made.  You can also of course do what many people do, and that is hire a ghostwriter to take your recordings and write the article or book or information product for you.

What if I Just Can’t Find the Time?
I always encourage my clients to leave their normal surroundings to tackle the bigger projects.  I always choose a nice hotel with a spa (so I can reward myself after a long day of writing) and then I take three or four days and knock it out.  For me, I feel guilty coming back without a really good rough draft when I spend the extra money and leave my family just to write.  If you can’t get away, the next best thing is to set a “number of pages each day” goal and then write in small chunks for a month or two.  These two methods are my Yin and Yang approach and they have both worked well for me over the years.

Remember:  Writing is creative, messy, fun, therapeutic, and sometimes hard.  Enjoy it.

Resource Box:

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, and two really cute weenie dogs.

“Don’t be afraid of the space between your dreams & reality. If you can dream it, you can make it so.” – Belva Davis

I absolutely adore this quote. I feel myself expand each time I read it.  When I found it earlier this year, I realized I’ve grown accustomed to living in this place.  I’ve been practicing awareness and shifting and walking back and forth on the bridge between dreams and reality in bigger way for over a decade now.  And from the outside, I am sure you can tell because so many dreams have been fulfilled. So I’d like to share a few ways you can create a life that allows you to live in this electrifying (and sometimes scary!) fulfilling space.

Always Have More Than One Dream At A Time

The best way I know how to deal with the length of time it takes to reach some of our dreams is to have multiple dreams at one time.  Write them down so they become physical on paper and anchored in the universe and that is the first step to making them become a reality.

Be Careful Who Your Smart Five Are

You’ve all heard how we do anything is how we do everything.  And one of the best ways we can do things better is to be extremely conscious of who we spend time with.  I call it my Smart Five.  Who are the five people you spend the most time with?  Are they positive people?  Are they supportive?  I know how hard it is to truly look at this area of your life.  I get it.  I let go of a bi-polar mother and walked away from an abusive marriage in order to protect the dreams and future reality of my children and myself.  If you feel like it is time for some restructuring in this area, shift gracefully by putting up boundaries that allow you to have some empty space so you can manifest healthier people into your life.

Be Aware of Relationship Flow

Back when I was independent and loved everything in my life to be perfect, I suffered.  Then I discovered the power of being interdependent and the beauty of flowing relationships. These are relationships that allow you to give without fear of not ever receiving. Helping other people make their dreams a reality is an interdependent way to live.  Being in relationship flow with the entire universe (and the people in it) means that you know if you really need anything, it will come to you when it is supposed to or not at all.

Feed Yourself Along the Journey

Living in the space between dreams and reality requires lots of energy.  So feed yourself knowledge (the mind), real food from the earth (the body), and find something creative to do that makes time disappear (the soul).  This is one of the biggest reasons people don’t dream. They simply don’t have the energy to.

Let Yourself Shift for Higher Value

There is no way that dreams can ever become reality if we aren’t willing to let go of what is lesser value in our current lives.  It doesn’t mean that we don’t still love them and that we didn’t grow from having them in our lives.  It just means that sometimes to make space for higher value in our lives, there are activities and people that must be let go.

Resource Box:

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, and two really cute weenie dogs.

One – Organize and Purge

Remove clutter for clarity. If you start here first and organize parts of your life, you will be far more productive. Bring in a 3rd party if needed and clear away the old life to make room for the new.

Two – Buy Simple Planning Tools

My favorite CEO planning tools are a giant Write On Wipe Off Board (my idea of being in Nerd heaven) and large Post-it Notes. Both are for planning new ways to work the M’s. Marketing, Money, and Mindsets. I use these tools to work on my own business and my clients’ businesses. For a wall sized board option, try this large inexpensive board you can get at Home Depot.

Three – Plan Now to Step Up and Step In

Here is my method for planning… note I have 4 kids, two weenie dogs, and a team to manage. Having so much on my plate has forced me to cut through to the highest ROI strategies. This method is all you need to get going and get in the trenches, don’t over think everything. People just want to take some steps with you and accomplish small successes one at a time. Get your brilliance out there so they can get started and let them grow while you grow.

Plan what to do next in your business using this method:

• Pick a theme for the next six months or for the year. Mine this year is: Speaking at Events, last year it was: Do More PR on TV and Radio) I have always found that when I am focused on one theme and take small steps toward that theme, the universe listens because I am very clear. When I am confused, the universe has absolutely no idea what to give me.;)
• Loosely map out the big projects and events for the year. I do this across the bottom of my big Write On Wipe Off Board. The open months tell me where I have room for the new creations!
• Now, move and take the next 3 steps in front of you. Speed is money, delegate and choose steps with a higher ROI, and you get to higher profits a lot quicker. Need help, hire a mentor or coach to help you sift through your decisions so you can learn how to do this on your own.

Four – Know the Three Things That Most Often Get in The Way of Your Dreams

Over the years, I have found that the following three areas are the most common areas that hold us back. I give them to you today as a gift so that your blind spots can be illuminated.

1. Indecisiveness – Decisions are always forward movement even if they end up being the wrong decisions.
2. Slow Speed – Repeat after me. “I am liquid, I am not rigid and I flow with my business eroding away all obstacles.”
3. Faith In Yourself – This is the number one reason we don’t make decisions and move to slow. You have to believe it before you can achieve it. The best coach in the world can not help you believe. This happens within you.

Five – Commit to Achieve and then Recommit

Once you have developed faith in yourself and in your own abilities (and there is no other way to do this but to dive into the trenches and do it), then you only need to commit to achieve each goal you set. Once we have faith in ourselves, business becomes a rinse n repeat process… aka, a behavior of you committing and recommitting over and over again.

Six – Create A FUN JOB

Remember, you are the architect of your life and your business. You can change ANYTHING at ANY TIME. Watch out for the times you will inevitably go on autopilot and find yourself not liking something you created. Also remember that you are the mirror in your life and business. Your clients, your team, your vendors are all reacting to the the energy you send out. Be authentic, dependable, fun, and abundant in everything you do and you will find that you have created an incredibly FUN JOB for yourself and those you have chosen to work with.

Seven – Position Yourself

Pay attention to your choices. Subconsciously, everyone is making assumptions about you based on what you say yes and no to. For instance, do you write articles or author books, do you speak at workshops or provide keynotes to conferences, do you run a company of one or have a team… the list goes on and on. People are making assumptions all the time whether we like it or not. You need to be aware of this and you need to leverage this human behavior in everything you do from now on. I have a long list of ways I have my clients think bigger and act bigger in this area.

Eight – Slow Down

The paradox of time in business… Time is money and what I have learned is that the more realistic and balanced I became about the concept of managing and leveraging time, the more magnetic my company became. When I respected myself enough to create a schedule that included time for me to just “be”, I was able to “be” whatever my team, clients, or family needed later on. Slowing down also allows us to create in a conscious way so that we avoid mistakes in our lives and in our businesses.

Nine – Decide What You Will Leverage

In business, we have time, money, and expertise to leverage. That’s it. You can create more leverage by creating something once to sell over and over again. Could be a membership, an infoproduct, a software, a manufactured product, and so on. If you must provide a service, then go directly to managing others to provide that service and you skip a huge hurdle right away and introduce scalability (leverage) to your business. There are many more examples… your job today is to start leveraging something as soon as possible.

Ten – Write It All Down

Busy CEOs such as ourselves have a huge amount of information in our heads. Create processes in your life to to get it all out of your head and on paper or in virtual systems. I keep track of various parts of the business on a 4 x 6 write on wipe off board on my office wall as well as using Google Calendar, Google Email, and Basecamp to manage all the different parts of my life and business. This allows me to move from project to project faster as well as manage a team and a family because everything is written down somewhere. Be patient with yourself while you work on creating ways to track information you consistently need access to.

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.

Yes, You Are Brilliant Right Now

Just in case a little voice in your head said, “Oh, I don’t have brilliance to leverage…” I want to laser focus right in where you are at for a moment and show you how you are brilliant and your life is full of possibilities right now.

So picture yourself in a long line. Yes, there are many people in front of you who know more than you do, their brilliance is shining and you are inspired.  And you feel like, “Who am I to leverage what I know?”

What you don’t realize is that there is a long line of people behind you… and they see your “Smart Glow” and they are waiting for you just to turn around and start teaching them, inspiring them, and sharing your brilliance in a way that only you can.  They need you to lead them or they won’t be able to live their purpose and go out into the world and create positive change.

So you have a few choices, you can turn around and start to shine or you can step out of line for a month, a year, or a lifetime and be a disservice to yourself and others.  You have the brilliance to leverage, but you absolutely must decide if you will step up and step in to your purpose and share your brilliance.

Now, that you have embraced your brilliance, let’s talk about the best ways to leverage it to reach the most people.

These smart methods below are powerful because they are scalable.  They cost you the same amount of time to do them for 50 people or 500,000 people. And they have an extremely long shelf life, especially when they are interwoven with the Internet. How you get the tools in front of 500,000 people eventually is what we teach here at the Institute in our many programs.

One-Articles

The Internet is driven by words.  Nothing is more powerful today than words.  Really.  Your ability to teach through writing or to have someone listen to you talk and create articles for you is very powerful. Articles can be written once and then used in multiple ways as soon as you create them.  You can run it in your newsletter, post it on your blog, post it at ezinearticles.com, reslant it for a future book, link to it on your blog from the social networks, incorporate parts of it into a signature talk when you speak, and so much more.  From one single article, you can change the world if you understand how to leverage it over and over again so that your brilliance can shine where ever people are standing in line.

Two-Books

One of my absolute favorite ways to leverage brilliance in business is by packaging information (essentially many articles) into book form.  Physical books and digital books are highly respected tools in our society and their shelf life lasts for decades. You do the work once and leverage it for years and years.  Books are such a part of our culture that people carry them with them where ever they go in physical form of a book or in their digital book readers.  And books are one of the best tools I know of to leverage PR opportunities, speaking opportunities, and money making lead opportunities.

Three-Videos

Nothing is more scalable and easy to produce than a video.  With so many low cost flip video cameras available that you just plug and upload, you absolutely have no excuse not to shine in front of the camera and share your brilliance in either short or long videos.  People love to learn and be entertained with video as well as share it with others.  And remember, you create it once and it can educate 50 people or 500,000 people. 

Four-CDs/DVDs

Never miss the opportunity to package your brilliance in the physical form also.  Remember, if you are teaching once, it can live on forever off the Internet too by creating CDs and DVDs from teleseminars or from videos.  These physical tools are passed around and easy to listen to away from the computer.  I do think as more and more people become savvy with all the digital devices, CDs and DVDs will become obsolete in probably the next five years…  but for now, there are a lot of people still sharing their brilliance in a big way with these simple leverage tools.  For instance, here at the Smart Women’s Institute of Entrepreneurial learning, 1/3 of our revenues are based on information products alone.

Five-Memberships

Lastly, one of my favorite ways to leverage is by building a community in an industry and then leading it.  This method is a business model, not a tool.  It is extremely powerful when you understand how to do it. Creating a package of scalable products and services that you create once and sell over and over again is just simply smart and one of the many highly leverageable ways to use this model.  And memberships also create equity for the company as you sell them.  Check out more details on sharing your brilliance as a leader with this model at http://www.smartwomeninstitute.com/workshop

Want To Use This Article In Your Ezine or Website? You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001). You can visit Sheri, access her free article archive, and grab lots of free stuff at http://www.smartwomeninstitute.com. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.