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		<title>Answers in the Dark</title>
		<link>http://www.sherimcconnell.com/2010/09/answers-in-the-dark/</link>
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		<pubDate>Wed, 01 Sep 2010 23:24:42 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Answers in the Dark by Sheri McConnell
Excerpted from Smart Women Know Their Why at www.smartwomenwhy.com
“Sometimes you have to let go over everything to trust that which you cannot see.”
—Unknown
Faith  is a big part of living a successful life and being a successful  entrepreneur. My secret is deciding to have faith in myself more [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Answers in the Dark by Sheri McConnell<br />
<em>Excerpted from Smart Women Know Their Why at <a href="http://www.smartwomenwhy.com/">www.smartwomenwhy.com</a></em></strong></p>
<p>“Sometimes you have to let go over everything to trust that which you cannot see.”</p>
<p>—Unknown</p>
<p><em>F</em>aith  is a big part of living a successful life and being a successful  entrepreneur. My secret is deciding to have faith in myself more than  any type of external force. Notice I said the word “decision” because  that’s where it starts. My journey has taught me to always intuitively  know which direction to head next and when I look to find answers  outside of myself, I always end up off the path a bit. It took me until I  was well into my thirties to be able to trust others because of not  having established trust in any form whatsoever during my childhood. For  me, I had to have my own family and connect with the love I had for  them, to be able to trust myself and others.</p>
<p>The  deeper reason it’s important to be able to trust is because your heart  must be full and complete in order to bring out the passion and joy for  yourself and others in your life. The feeling of trust will penetrate  the walls surrounding a broken heart, the pain from being alone or  feeling alone. Like you, others have been in the dark and are searching  for what you now know to be true. They are searching to believe in  themselves in the darkest moments of their being. This is trust at its  core.</p>
<p>Let’s  talk about a few ways to learn to trust yourself, to empower you to  live the life of your dreams – which could mean grow a wildly profitable  business, having a huge family, authoring a series of books, or  traveling the world and meeting exciting people. Shoot, your dream life  could include all of these! Mine does!</p>
<p><strong> </strong></p>
<p><strong>Trust in Balance</strong></p>
<p>If  you’re moving in “auto-pilot” the heart will not shine and the days  will cast heaviness in the center of your body. Balance will provide the  base of being grounded to the truth. Believe in the love you have for  yourself and you will come from the deepest parts of your soul.</p>
<p>The  fastest way to develop a trusting relationship with balance is to  connect with nature. This will bring the balance between work, family,  love, and life. In this connection you will build the foundation to hold  you up in any storm. Each day, work on getting out and seeing the  beauty of nature around you. This will help make the connection stronger  and remind you of just how small we are in the universe. The more you  bring in nature and hold the thought of each molecule and atom circling  in your path, the more balanced you will become.</p>
<p>I  live in San Antonio, Texas. We’re blessed here with nine annual months  of beautiful weather, enabling me to connect with nature more often than  many. If you live in a more extreme weather climate, do whatever you  can to create the sounds and smells of the outdoors in your home during  the cold winter months.</p>
<p><strong> </strong></p>
<p><strong>Trust in You</strong></p>
<p>True  power will emerge when you’re engaged in being of service. All you have  to do is trust that the power is given to you to serve and that if you  serve, the world is abundant. This doesn’t mean when running a business,  you don’t charge for products and services. You can’t produce quality  products and services and effectively help your customers if there isn’t  an exchange of money. Trusting in your own power to lead others through  your products and services is the inner structure that allows the new  ideas and the new beginnings to come forth.</p>
<p><strong> </strong></p>
<p><strong>Trust in Energy</strong></p>
<p>The  innocence of childhood energy is what we tap into when we are at our  center. Remember the feeling of being with oneself and having no cares  or even a negative thought to speak of?</p>
<p>This  energy still exists within you. Trust yourself to bring this calmness  into your thinking when you’re taking on the biggest obstacles and  conflicts. Tapping into this energy will help you to reduce stress and  become heart centered. This constant energy, felt by others, enables  them to rejoice in the knowledge that this power is also within them.  And knowing about this energy will help you break the barriers of  negative energy in any room.</p>
<p>Our  truest sense of self comes from trusting in our energy and the energy  signals we get from others. Your goal is to have no barriers or  boundaries where energy is concerned. To be with the energy of each  moment. In the present moment, there’s no fear, no doubt. Only you in  your power, experiencing all of life’s joys presented to you each day.</p>
<p><strong> </strong></p>
<p><strong>Stuck in Your Journey?</strong></p>
<p>Many  people get stuck in their journey. They relive the worst parts of it  over and over, in an unloving way. This vicious circle of disappointment  in self, circles them right back around to the same negative starting  place. I’ve been there and I get it.</p>
<p>Instead  of getting stuck on your journey, take the mistakes you made and will  make and love yourself as if you were a child who is learning. Even as  adults, in some areas of growth we are only children and we must be  gentle with ourselves to thrive and grow through the journey. What I  know to be true is we’re all searching for a place of belonging and  validation. You can create this for others by being a leader who spreads  passion and love.</p>
<p>Your  journey is a gift because it provides the wisdom you will need to go  out and create positive change in the world. Your goal is to learn from  your past and do better as soon as you know better. Be strong and have  courage to change. Trust me, I know how hard it is to move past  comfortable dysfunctional patterns. But the rewards of doing so allow  you to stand outside yourself and get a good look at who you have been  and where you are now. What surfaces is love. And then you can shine  this love for others… because, you see, without the journey, you would  not have this gift.</p>
<p>Because  of my journey (see chapter one), I was able to survive the darkness and  can now shine a light for others who are now in the shadows of darkness  themselves. They need help from someone who has been there and who has  conquered the fear of internal and external chaos. I do this by casting  light on dark situations and allowing my words to fill the gap between  doubt and love. I invite you to find your passions (your gifts) and cast  light for others too.</p>
<p><strong>Want To Use This Article In Your Ezine or Website?</strong> You have my  permission, as long as you include this complete blurb with it: Sheri  McConnell is the CEO of Sheri McConnell Companies, Inc. and the  president and founder of two global organizations, the Smart Women’s  Institute of Entrepreneurial Learning (formerly the National Assn of  Women Writers-2001) and the Global Institute of Associations-GIA. You  can visit Sheri, access her free article archive, and grab lots of free  stuff at <a href="http://www.smartwomeninstitute.com/" target="_blank">http://www.smartwomeninstitute.com</a> or<a href="http://www.giaconnect.com/" target="_blank"> http://www.giaconnect.com</a>. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.</p>
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		<title>The ABC’s on Creating a Back-to-School PR Campaign</title>
		<link>http://www.sherimcconnell.com/2010/08/the-abc%e2%80%99s-on-creating-a-back-to-school-pr-campaign/</link>
		<comments>http://www.sherimcconnell.com/2010/08/the-abc%e2%80%99s-on-creating-a-back-to-school-pr-campaign/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 18:54:01 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[The ABC’s on Creating a Back-to-School PR Campaign
 by Stacey and Regina (Smart Women Institute Faculty Members)
In the midst of summer vacation, it may seem difficult to turn attention to the fall. However, now is the time to begin planning PR campaigns related to back-to-school stories. Most newspapers, television, radio and online outlets will begin [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The ABC’s on Creating a Back-to-School PR Campaign<br />
</strong><strong> </strong><strong><em>by <a href="/faculty/#staceyregina" target="_blank">Stacey and Regina</a> (Smart Women Institute Faculty Members)</em></strong></p>
<div>In the midst of summer vacation, it may seem difficult to turn attention to the fall. However, now is the time to begin planning PR campaigns related to back-to-school stories. Most newspapers, television, radio and online outlets will begin back-to-school coverage as early as August.</div>
<p>As always, journalists are looking for new ways to cover an “old” topic. This can include a vast array of experts and products, including fashion trends; supplies; food and nutrition; technology; organization; after-school programs; online safety; street safety; school-life balance; and more. Leverage this seasonal opportunity by finding a way to insert your expertise or product into the story.</p>
<p>In order to ensure that you “make the grade,” keep the following steps in mind as you develop your campaign:</p>
<p><strong>A: Advance Planning -</strong> Most of us have had to cram for an exam at some point in our lives, but avoid compromising your results in your PR campaign by allowing yourself sufficient time to plan your campaign and put it into action. Give yourself at least a month to develop any ideas, promotions, press materials and/or partnerships; and then several weeks to pitch your story to the press.</p>
<p><strong>B: Broadcast Your Message -</strong> Once you’ve planned your campaign, it’s time to get it out to the world. Pitch newspapers, radio, TV and online outlets (as appropriate for your goals and objectives) to broadcast your message.</p>
<p><strong>C: Collect Coverage -</strong> Always make sure to gather any clippings or appearances you’ve done. These can be leveraged for years to come in both your online and offline efforts. Take your traditional press and utilize it to further expand your business opportunities.</p>
<p><strong>Read more about Stacey &amp; Regina on our faculty page &#8211; <a href="http://www.sherimcconnell.com/faculty/#staceyregina">Click Here</a></strong></p>
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		<title>The Real Reason You Do Agreements</title>
		<link>http://www.sherimcconnell.com/2010/07/the-real-reason-you-do-agreements/</link>
		<comments>http://www.sherimcconnell.com/2010/07/the-real-reason-you-do-agreements/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 14:45:39 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[The Real Reason You Do Agreements
by Alexis Martin Neely (Smart Women Institute Faculty Member)
I’ve talked with so many business owners recently who are doing business with undocumented agreements.
Hand shake deals.
They tell me they intend to get it done, but we both know the truth … they won’t.
I get it – I experience a lot of [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Real Reason You Do Agreements<br />
</strong><strong><em>by <a href="/faculty/#alexis" target="_blank">Alexis Martin Neely</a> (Smart Women Institute Faculty Member)</em></strong></p>
<p>I’ve talked with so many business owners recently who are doing business with undocumented agreements.</p>
<p>Hand shake deals.</p>
<p>They tell me they intend to get it done, but we both know the truth … they won’t.</p>
<p>I get it – I experience a lot of my own personal resistance to getting agreements documented.</p>
<p>Getting written agreements in place brings up a lot of stuff that can be challenging to deal with.</p>
<p>Just the other day though I was reminded of how important it is.</p>
<p>Tina Forsyth hired me to create custom Terms of Service for the website for her <a href="https://obm.infusionsoft.com/go/thrive/aneely" target="_blank"><span style="color: #dd5b0c;">THRIVE Hiring System</span></a> and a template agreement that business owners who invest in the <a href="https://obm.infusionsoft.com/go/thrive/aneely" target="_blank"><span style="color: #dd5b0c;">THRIVE Hiring System</span></a> can use before hiring.</p>
<p>Before I began work, I sent Tina an agreement confirming what I understood the scope of work to be and it’s a good thing I did because I was slightly wrong about what I thought I was doing for her.</p>
<p>Had I gotten right to work without sending her the agreement for review/signature (as many of you are doing!), I would have wasted my time and hers.</p>
<p>This is why you do agreements – clarity, certainty, the best possible chance of success in your relationships, which means more work with less time and more ease.</p>
<p>Who knew you could get all that from an agreement?!?</p>
<p>Do you use agreements in all your business dealings? If not, why not? How can I help?</p>
<p><strong>Read more about Alexis on our faculty page &#8211; <a href="http://www.sherimcconnell.com/faculty/#alexis">Click Here</a></strong></p>
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		<title>Eating For Beauty</title>
		<link>http://www.sherimcconnell.com/2010/07/eating-for-beauty/</link>
		<comments>http://www.sherimcconnell.com/2010/07/eating-for-beauty/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 19:19:55 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Eating For Beauty
 by JJ.Virgin (Smart Women Institute Faculty Member)
In my new book, “Six Weeks to Sleeveless and Sexy,” I’m  not taking away your favorite foods, but instead helping you make  lateral shifts for great health and to lose weight.
Now a confession: Many of the foods that I want you to  shift [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Eating For Beauty</strong><br />
<strong> <em>by JJ.Virgin (Smart Women Institute Faculty Member)</em></strong></p>
<p>In my new book, “Six Weeks to Sleeveless and Sexy,” I’m  not taking away your favorite foods, but instead helping you make  lateral shifts for great health and to lose weight.</p>
<p>Now a confession: Many of the foods that I want you to  shift towards will also help you look younger, reduce wrinkles and keep  your skin in great condition.</p>
<p>You’re welcome!</p>
<p>But seriously….beauty experts have known forever that  creams can only do so much. What you eat directly relates to how your  skin looks – and how it ages. For examples, if you’re someone who  ingests a lot of sugar through juice or cola then your body will be  working overtime to process all that high fructose corn syrup in these  products. That sugar overload will create inflammation that will make  your skin look older and saggy while making it more prone to wrinkles.</p>
<p>That’s the bad news. The great news is that there are so  many foods you can eat that do “double duty beauty.” You’re slimming  down with the “side effect” being a natural glow that makes you lose  five to ten years off your face. Ever see someone who has lost weight  and they suddenly look like they turned back the hands of time? The  reason is they’re probably eating foods that support great skin. To that  end, why not try these meal suggestions from my new book:</p>
<p>*Fresh salmon with a side of spinach for dinner</p>
<p>The anti-inflammatory properties in the omega-happy salmon will make  your skin glow and get rid of any bags under your eyes while the Vitamin  A in the leafy greens like spinach helps support skin healing.</p>
<p>*Oatmeal topped with chopped walnuts   The oatmeal is a high in  fiber, keeping you fuller, longer and the walnuts give you a dose of  heart and skin healthy optimal fats.</p>
<p>*Coconut milk for a quick stir fry or avocado slices on your turkey  burgers.</p>
<p>These are healthy fats and your skin craves a little fat for  hydration. Ever see someone with that crusty dry skin? Perhaps the  problem is they have little good fat in their diets. By hydrating from  the inside out with good fats, you may even help prevent wrinkles. And  if you’re following my Sexy Arms program, that hydration will help make  your new gorgeous arms look beautiful, soft and hydrated when you show  ‘em off.</p>
<p>*Mixed berries for dessert</p>
<p>High in fiber and low on the glycemic index, these delicious  antoxidant gems also help protect you from sun damage and help your skin  stay youthful.</p>
<p>*Green tea as a drink or water with lemon.</p>
<p>The green tea is a wonderful anti-oxidant that does the same thing as  the blueberries. It gives you stronger skin, plus helps fight harmful  lights. The water will detoxify and hydrate.</p>
<p>As you can see, you’re gorgeous from the inside out. Now,  please pass the strawberries.</p>
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		<title>Chickens Came First, At Least Last Week &#124; An Example of New Business Opportunities and the Importance of Keeping Moving</title>
		<link>http://www.sherimcconnell.com/2010/07/chickens-came-first-at-least-last-week-an-example-of-new-business-opportunities-and-the-importance-of-keeping-moving/</link>
		<comments>http://www.sherimcconnell.com/2010/07/chickens-came-first-at-least-last-week-an-example-of-new-business-opportunities-and-the-importance-of-keeping-moving/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 21:28:30 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Chickens Came First, At Least Last Week &#124; An Example of New Business Opportunities and the Importance of Keeping Moving
 by Andrea J. Lee (Smart Women Institute Faculty Member)

As a business coach, I often hear the plaintive  sounds of  those newer in business:
 “Andrea, when will I be done?”
Done, as in finished building [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Chickens Came First, At Least Last Week | An Example of New Business Opportunities and the Importance of Keeping Moving</strong><br />
<strong> <em>by Andrea J. Lee (Smart Women Institute Faculty Member)</em></strong></p>
<p><strong><em><img class="alignleft" style="margin-right: 10px;" title="chickens" src="http://www.andreajlee.com/images/chickens.jpg" alt="" width="250" height="188" /></em></strong></p>
<p>As a business coach,<strong> I often hear the plaintive  sounds of  those newer in business:</strong></p>
<p><strong> “Andrea, when will I be done?”</strong></p>
<p>Done, as in finished building the business. Completed. Complete.</p>
<p><strong>Of course, the answer is never</strong>, but I do try to  break the news gently.   Still, there IS delight in the fact that   nothing is ever done, I think. There IS joy to  be found in the  ever-moving  nature of Planet Entrepreneur.</p>
<p>A great example of this comes in the form of  a by-law that was  recently passed in the city of Vancouver, allowing the  keeping of  chickens in urban backyards.  Prior to May 18, 2010 –  it was not lawful to raise  chickens in your yard.  Now, by stroke of  executive pen, it is.</p>
<p>And with that, a whirlwind of commerce begins.</p>
<p>Chicks… Roosters, of course…. Hens.  All the accoutrements to keep  them  including food, shelter, and of course, information.</p>
<p><strong>What to do when the urban chicken gets sick?</strong></p>
<p><strong> How to cope when the coop gets overcrowded, or,  dare I say  flown?</strong></p>
<p>Is it true that sometimes an egg <em>can get  stuck</em> and what is  the proper handling of such circumstance – ebook,  or better yet,  educational video, anyone??</p>
<p><strong>When and exactly how to, err… not just  properly husband the  beginning of life</strong> – the eggs – but…well… you know.</p>
<p>(Now’s probably not the time to tell you about the ‘pet’ bunny  rabbits our  cousins had as children…another time over wine, then.)</p>
<p>And then there’s the infrastructure.  Chicken resource directories.   Chicken swap tweetups.<strong> Insert your idea here.  (Go on, you know  you can!) </strong></p>
<p>If you look closely, or think just a few moments longer than usual,  you’ll see  that in this  example, current as  of just last week, is a pattern.  It’s a   pattern of activity, behavior, <strong>consumption and BIRTH  of VALUE  that occurs when something new (that  someone wants) comes onto the  scene.</strong></p>
<p>The City of Vancouver may have thought of this as a quelling of a  small urban  uprising.  Responding to a group of people intent on taking  control  of a part of their lives, their food chain, their sense of  capability. But the  bylaw that was passed was even more important in my  eyes for one reason – it stepped out of the way and allowed the birth  of  value to occur.</p>
<p><strong> </strong></p>
<p><strong>Commerce, of the great kind, the kind that really matters,</strong> is just human behavior that follows the creation of  value.</p>
<p>What added-value can you create today?</p>
<p>How can you over-deliver on your promises to  contribute value, to your customers?</p>
<p>When might it be useful to think about the  value you add as a citizen of  the world (who also happens to be an  entrepreneur) as opposed to ‘how much money can I make?’</p>
<p>If  you fall on the other  side of the spectrum,  when is it useful to seize the opportunity to make money  as a result  of value?</p>
<p>Comments, questions, answers, debate, are all welcome.</p>
<p><strong>Read more about Andrea on our faculty page &#8211; <a href="http://www.sherimcconnell.com/faculty/">Click Here</a></strong></p>
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		<title>Why Western Women Will Save the World</title>
		<link>http://www.sherimcconnell.com/2010/06/why-western-women-will-save-the-world/</link>
		<comments>http://www.sherimcconnell.com/2010/06/why-western-women-will-save-the-world/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 20:38:18 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Why Western Women Will Save the World
by Jessica Eaves Mathews (Smart Women Institute Faculty Member)
“Women small business owners will ultimately create more  opportunities for employees to grow in their jobs and inspire others to  start their own small business – all while providing customers with  superior service.” The Guardian Life Small Business [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Why Western Women Will Save the World<br />
<em>by Jessica Eaves Mathews (Smart Women Institute Faculty Member)</em></strong></p>
<p><em>“Women small business owners will ultimately create more  opportunities for employees to grow in their jobs and inspire others to  start their own small business – all while providing customers with  superior service.”</em> The Guardian Life Small Business Research  Institute, Dec. 2009</p>
<p><img class="size-full wp-image-1826 alignnone" title="world" src="http://www.sherimcconnell.com/wp-content/uploads/2010/06/world.jpg" alt="" width="300" height="198" /></p>
<p>I am taking a break this week from giving my opinion in order to  share some very promising statistics with you about women in business.   After reviewing this information, I am even more motivated and excited  about all of our prospects and about the future of our economy.</p>
<p>At the Vancouver Peace Summit in September 2009, the Dalai Lama  gathered with a powerful group of Nobel Laureates, Authors, Musicians,  and other change agents to discuss the idea of world peace.  As you have  likely heard by now, during that event, the Dalai Lama stated that we  are seeing the rise of the feminine energy globally as we move toward a  more compassionate, empathetic and nurturing global society.  As a  result, he stated unequivocally that <strong>the world will be saved by  the Western Woman.<br />
</strong><br />
But the Dalai Lama isn’t the only one who sees Western Women as a  positive and powerful force of change on our planet.</p>
<p>The <a href="http://www.womensbusinessresearchcenter.org/research/economicimpactstud/" target="_blank">Center  for Women’s Business Research</a> did a study that showed that there  are about 8 million women-owned enterprises in the US alone, and that  those enterprises generate approximately $3 trillion and create or  maintain more than 23 million jobs — 16% of all US employment.  <em><strong>According  to the study, Women entrepreneurs have economic clout.</strong></em> Why?  <em><strong>Because the more women entrepreneurs participate in  the labor force, the higher our Gross Domestic Product!</strong></em> Wow.</p>
<p>But that isn’t all:  The <a href="http://www.ey.com/GL/en/Issues/Driving-growth/Scaling-up---Revitalizing-the-global-economy?CMPNID=US_GB2_ngos_23Nov2009" target="_blank">World  Bank</a> has reported that on a global level, women own or operate 25%  to 33% of all private businesses.   And, I love this one….statistics  show that women-owned enterprises grow faster than those owned by men  and faster than businesses overall. You go girls!</p>
<p>Moreover, Forbes published an <a href="http://www.forbes.com/2010/01/12/small-business-job-market-forbes-woman-entrepreneurs-economic-growth.html?partner=relatedstoriesbox" target="_blank">article</a> this year taking this even further.  According to Forbes.com, women are  fast becoming THE job-creation engine for our country.  According to  Forbes, women start businesses and are responsible for an increase in  new jobs at rates well beyond men and in a way that disproportionately  exceeds their current contribution to U.S. employment.</p>
<p>The <a href="http://www.bls.gov/news.release/ecopro.nr0.htm" target="_blank">Bureau  of Labor Statistics</a> is predicting that by 2018, 15.3 million new  jobs will be created.  Do you want to know the best part?  According to a  new report by The <a href="http://www.smallbizdom.com/news/press-releases/press-releases2.html" target="_blank">Guardian  Life Small Business Research Institute</a>, women will create  one-third, or 5.5 million, new jobs!</p>
<p>Yes, it gets even better than that.  Not only will women create these  jobs, but the report predicts that women will also be responsible for  transforming the workplace from the male-dominated, hierarchical,  exclusive “good ole boys” club of yesterday into a more “inclusive,  horizontally-managed environment.”</p>
<p>According to Forbes, “this job growth projection is based on a  rigorous analysis of converging factors, including the faster growth  rate of female-owned vs. male-owned businesses; higher college  graduation rates by women than men; and the predicted growth of industry  sectors and occupations traditionally dominated by women. The  projection also reflects the timely fact that female-owned businesses,  more often self-funded than male-owned ones, are therefore less reliant  on bank financing at a time when many say small business lending  practices are more restricted.”</p>
<p>Using the Guardian Life report, Forbes predicts that women business  owners will create a very different work environment than the  male-dominated work place we have all experienced.  This will include  characteristics such as a positive working environment and opportunities  for all involved in the business, better pay and health care, better  customer service and customer loyalty, a smarter focus on ideal clients  (niche marketing), better collaboration and communication, and better  long-term planning, including a succession plan and a solid retirement  plan not only for owners but for their employees.</p>
<p>As Forbes says so eloquently, “[T]his deeply engaged, inclusive,  horizontal and diligent female-led approach to business management can  be expected to counteract the top-down, command-and-control style long  practiced by the male-dominant business establishment. Over the next  decade, it will have a profound impact on the U.S. economy as female  small-business owners create more opportunity for employees to grow in  their jobs, encourage others to start their own small businesses and  inspire a greater commitment to superior customer service and  retention.”</p>
<p>I don’t know about you, but all of that data and those projections  get me pretty darn excited.</p>
<p>I am witnessing a growing movement toward conscious capitalism, and I  believe that women will lead that charge.  I feel so honored to be a  part of this and to help other women be a part of this great shift in  our economy.</p>
<p>I have no doubt that the Dalai Lama was right:  <strong>Western women  will save the world, one business at a time.</strong></p>
<p><img class="alignnone size-full wp-image-1830" title="JessicaEavesMatthews" src="http://www.sherimcconnell.com/wp-content/uploads/2010/06/JessicaEavesMatthews.jpg" alt="" width="111" height="141" /></p>
<p><strong>Read more about Jessica on our faculty page &#8211; <a href="http://www.sherimcconnell.com/faculty/#jessica">Click Here</a><br />
</strong></p>
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		<title>Ready, Set, Reinvent</title>
		<link>http://www.sherimcconnell.com/2010/05/ready-set-reinvent/</link>
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		<pubDate>Thu, 20 May 2010 16:01:55 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Ready, Set, Reinvent by Sheri McConnell
(Excerpted from Smart Women Know Their Why, Pub. Date June 2010)
Reinvention. To remake or redo completely. Are you ready to pour your heart and soul into a business and then go back to the drawing board repeatedly? In my experience, you will need to reinvent your personal and business image, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Ready, Set, Reinvent by Sheri McConnell</strong><br />
<em>(Excerpted from Smart Women Know Their Why, Pub. Date June 2010)</em></p>
<p>Reinvention. To remake or redo completely. Are you ready to pour your heart and soul into a business and then go back to the drawing board repeatedly? In my experience, you will need to reinvent your personal and business image, your website brand, your infoproducts and much more, every few years.</p>
<p>In business, reinvention is what helps you stand out against the competition. My hope is that the creative side of reinvention excites you as it does me. I need to reinvent to keep me interested. If I didn’t get to reinvent my companies, I would be completely bored with them and they would not be profitable at all.</p>
<p>Here are a few areas (and time frames) you should consider as avenues of ongoing reinvention. Remember that there is less competition at the top and you always want to lead.</p>
<ul>
<li>Personal branding, such as your bio and pictures (minimum of once a year)</li>
<li>Complete update and redesign of website (minimum of once every two years)</li>
<li>Information products (minimum of once a year)</li>
<li> Product and service offerings (minimum of once a year)</li>
</ul>
<p>Over the last 10 years, I have literally created hundreds of new promotions, reinvented my websites at least a few dozen times, updated my information products at least once a year, and reinvented my personal brand a few dozen times, too. My customers have always responded with enthusiasm and each time we upleveled our companies in some way, we always increased our revenues.</p>
<p>Simply put, your customers want to see you invest time and money in reinventing or updating your solutions in order to continually invest in you to solve their problems.</p>
<p>Are you a reinventor?</p>
<p>When I reflect back on my life, I realize that reinvention has always been exciting to me and I believe is one of the reasons I have been so successful. However, early on, when I was jumping from one entrepreneurial adventure to another, I felt more like a failure than someone who was reinventing. For a few months each, I sold Avon and then Discovery Toys. As a single mom, I even started my own very profitable in-home daycare called, SMILES Learning Center. But my heart wasn’t in it and I kept finding myself back in start-up again and again in new businesses. Sound familiar, anyone?</p>
<p>Now, I get it, that reinvention is in my DNA. So, once you find a smart business model like I did, stay in that business model and pour all of your reinvention energy into that one business. That is how you achieve success.</p>
<p>Other hints of my “branding reinvention DNA” go as far back as first grade when I changed the pronunciation of my name to “Sher-ee” instead of “Sheri” (which is how it is still spelled today). My mom moved us a lot and when we moved to my new school, I just decided that when I enrolled again, I would tell them to pronounce my name a different way. It worked! And my mother, who was always in the middle of her bipolar chaos, just went along with it. Talk about early reinvention. I must have known intuitively that Sheri Lynn Keys just didn’t work for me.</p>
<p>Earlier this year, my inner circle client, Daria Boissonnas, e-mailed me and told me some interesting trivia about the way I pronounce my name now. She said it is also like the Hindu girl’s name “Shri” (pronounced “Sher-ee”), meaning luminous beauty. And it can also mean Lakshmi, the Hindu goddess of wealth, light, wisdom, and fortune, as well as luck, beauty, and fertility. So, because of the uniquely beautiful way I pronounced my name, it means: wisdom, luminous beauty, light, wealth, fortune, luck, and fertility. Yep, that sounds like me! I often wonder what if? What if I had never been so bold at six years old to reinvent myself? Maybe my whole life would have turned out completely differently had I never literally changed the meaning of my name.</p>
<p><strong>Want To Use This Article In Your Ezine or Website?</strong> You have my   permission, as long as you include this complete blurb with it: Sheri   McConnell is the CEO of Sheri McConnell Companies, Inc. and the   president and founder of two global organizations, the Smart Women’s   Institute of Entrepreneurial Learning (formerly the National Assn of   Women Writers-2001) and the Global Institute of Associations-GIA. You   can visit Sheri, access her free article archive, and grab lots of free   stuff at <a href="http://www.smartwomeninstitute.com/" target="_blank">http://www.smartwomeninstitute.com</a> or<a href="http://www.giaconnect.com/" target="_blank"> http://www.giaconnect.com</a>. Sheri lives in San Antonio, Texas with   her husband, their four children, a weenie dog, and three hermit crabs.</p>
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		<title>The Power of Focusing on Transformation</title>
		<link>http://www.sherimcconnell.com/2010/05/the-power-of-focusing-on-transformation/</link>
		<comments>http://www.sherimcconnell.com/2010/05/the-power-of-focusing-on-transformation/#comments</comments>
		<pubDate>Thu, 06 May 2010 22:59:17 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[The Power of Focusing on Transformation by Sheri McConnell
(Excerpted from Smart Women Know Their WHY &#8211; Pub. Date June 2010)
Want to know my favorite business building secret?
Focus on transformation. The true way to create positive change in the world is to focus on the transformation of others. When you help other reach positive results in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Power of Focusing on Transformation by Sheri McConnell</strong><br />
<em>(Excerpted from Smart Women Know Their WHY &#8211; Pub. Date June 2010)</em></p>
<p>Want to know my favorite business building secret?</p>
<p><strong>Focus on transformation.</strong> The true way to create positive change in the world is to focus on the transformation of others. When you help other reach positive results in their lives and businesses, you also win.</p>
<p>Money is actually not the reason at all that people do or do not buy something. Money becomes relative in business when you focus on transformation.  Said another way, when people really want the transformation you are selling, the price melts away.  They will actually pay whatever you tell them to pay if they need the transformation you provide.</p>
<p>Most people will never believe the paragraph above. The have too many emotional attachments to the value of money and what it means for them. Yet, this concept above is what I know to be the truth for myself and hundreds of one-on-one clients I have coached and consulted with over the years.</p>
<p>The next time you sit down to create a product or service in your business, ask yourself the following questions so that you can focus in on WIIFT (What’s In It For Them).</p>
<ul>
<li> What is the transformation?</li>
<li>What is the outcome or result of investing in the product or service?</li>
<li>What are the consequences of your clients not investing in the product or service?</li>
<li>What do they (your target market) want already?</li>
<li>What have they already asked you for?</li>
<li>What is their biggest source of pain?</li>
</ul>
<p>Your job is to focus on making sure your products and services provide the tools for the  transformation you promise. Now you can’t promise transformation itself. It is a journey that only your customers can take on their own. And many of them won’t take it. Do not have attachments to their results. They have to do the work to grow… but it is your job to provide the tools to allow them grow faster and easier.</p>
<p><strong>Want To Use This Article In Your Ezine or Website?</strong> You have my  permission, as long as you include this complete blurb with it: Sheri  McConnell is the CEO of Sheri McConnell Companies, Inc. and the  president and founder of two global organizations, the Smart Women’s  Institute of Entrepreneurial Learning (formerly the National Assn of  Women Writers-2001) and the Global Institute of Associations-GIA. You  can visit Sheri, access her free article archive, and grab lots of free  stuff at <a href="http://www.smartwomeninstitute.com/" target="_blank">http://www.smartwomeninstitute.com</a> or<a href="http://www.giaconnect.com/" target="_blank"> http://www.giaconnect.com</a>. Sheri lives in San Antonio, Texas with  her husband, their four children, a weenie dog, and three hermit crabs.</p>
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		<title>The Road to Authenticity Is Through Awareness</title>
		<link>http://www.sherimcconnell.com/2010/04/the-road-to-authenticity-is-through-awareness/</link>
		<comments>http://www.sherimcconnell.com/2010/04/the-road-to-authenticity-is-through-awareness/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 20:23:33 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[The Road to Authenticity Is Through Awareness by Sheri McConnell
Excerpted from Smart Women Know Their Why (Pub. Date June 2010)
Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Road to Authenticity Is Through Awareness by Sheri McConnell</strong><br />
<em>Excerpted from Smart Women Know Their Why (Pub. Date June 2010)</em></p>
<p>Authenticity or the state of being real not only feels good, is easy to manage (let’s face it, you don’t have to remember who you were pretending to be!) and more importantly, it leads to new levels of awareness and growth.  When you are willing to just be yourself in your relationships (business and otherwise) everyone wins because the energy vibration is much higher.  When we give into the expectations of others, we begin to die.  So authenticity is really about being faithful to the internal rather than external.</p>
<p>So many of my customers and yours really want to do business with people they like, they know, and most importantly trust.  <em>Being authentic is peaceful and profitable.</em> Follow the four part path below to become more aware and practice authenticity:</p>
<p><strong>One—Decide</strong><br />
Before anything and before everything comes decision.  Let the universe know you are ready to be real and to grow. Trust me, you will be heard.</p>
<p><strong>Two—Focus on the “Why”</strong><br />
After decision, remember to stop and take time for the most important question of all.  Why?  See chapter two for help during your journey along this part of the path.</p>
<p><strong>Three—Commit and Recommit</strong><br />
Did I mention that you would have to decide over and over again and well, you never get to stop asking “why?”  Not if you want to grow.</p>
<p><strong>Four—Let the Universe Flow Through You</strong><br />
Ahhh. The entire reason you are taking your journey is because of this part of the path. Bliss and joy are your rewards. This part of the path is what makes being an entrepreneur somewhat of a manic experience because the highs can be addictive and all consuming. When the universe flows through you, time literally disappears and you forget about all the other parts of the path.</p>
<p><strong>Want To Use This Article In Your Ezine or Website?</strong> You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of Sheri McConnell Companies, Inc. and the president and founder of two global organizations, the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001) and the Global Institute of Associations-GIA. You can visit Sheri, access her free article archive, and grab lots of free stuff at <a href="http://www.smartwomeninstitute.com/" target="_blank">http://www.smartwomeninstitute.com</a> or<a href="http://www.giaconnect.com/" target="_blank"> http://www.giaconnect.com</a>. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.</p>
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		<title>Trusting What You Can Not See</title>
		<link>http://www.sherimcconnell.com/2010/04/trusting-what-you-can-not-see/</link>
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		<pubDate>Wed, 07 Apr 2010 20:27:20 +0000</pubDate>
		<dc:creator>Sheri McConnell</dc:creator>
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		<description><![CDATA[Trusting What You Can Not See, by Sheri McConnell
(Excerpted from Smart Women Know Their Why-Pub. Date June 2010)
Faith is a big part of living a successful life and being a successful entrepreneur.  My secret is deciding to have faith in myself more than any type of external force.  Notice I said the word “decision” because [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Trusting What You Can Not See, by Sheri McConnell<br />
</strong><em>(Excerpted from <em>Smart Women Know Their Why</em>-Pub. Date June 2010)</em></p>
<p>Faith is a big part of living a successful life and being a successful entrepreneur.  My secret is deciding to have faith in myself more than any type of external force.  Notice I said the word “decision” because that is where it starts. My journey has taught me that I always intuitively know which direction to head next and when I look to find answers outside of myself, I always end up off the path a bit. It took me until I was well into my thirties to be able to trust others because of not having established trust in any form whatsoever during my childhood.  For me, I had to have my own family and connect with the love I had for them to be able to trust myself and others.</p>
<p>The deeper reason it is important to be able to trust is because your heart must be full and complete in order to bring out the passion and joy for yourself and others in your life.  The feeling of trust will penetrate the walls surrounding a broken heart, the pain from being alone or feeling alone.  Just like you, others have been in the dark and are searching for what you now know to be true. They are searching to believe in themselves in the darkest moments of their being.  This is trust at its core.</p>
<p>So let’s talk about a few ways to learn to trust yourself so you can be empowered to live the life of your dreams which could mean grow a very profitable business, or have a huge family, author a series of books, or travel the world and meet exciting people—shoot your dream life could include all of these—mine does!</p>
<p><strong> Trust in Balance</strong></p>
<p>If you are moving in “auto-pilot” the heart will not shine and the days will cast heaviness in the center of your body.  Balance will provide the base of being grounded to the truth. Believe in the love you have for yourself and you will come from the deepest parts of your soul.</p>
<p>The fastest way to develop a trusting relationship with balance is connect with nature.  This will bring the balance between work, family, love, and life.  In this connection you will build the foundation that will hold you up in any storm.  So each day work on getting out and just seeing the beauty of nature around you.  This will help make the connection stronger and remind you of just how small we are in the universe.  The more you bring in nature and hold the thought of each molecule and atom circling in your path, the more balanced you will become.</p>
<p>Now, I am aware that I live in San Antonio, Texas and we are blessed with nine months of beautiful weather each year, so I know I am able to connect more often than some—if you live in an area that isn’t as mild as where I live, do whatever you can to create the sounds and smells of nature in your home during the cold months.</p>
<p><strong>Trust in Power</strong></p>
<p>True power will emerge when you are in service. All you have to do is trust that the power is given to you to serve and that if you serve, the world is abundant.  This doesn’t mean when running a business, you don’t charge for products and services.  You can’t produce quality products and services and really help your customers if there isn’t an exchange of money.  Trusting in your own power to lead others through your products and services is the inner structure that allows the new ideas and the new beginnings to come forth.</p>
<p><strong> Trust in Energy</strong></p>
<p>The innocence of childhood energy is what we tap into when we are at our center.  Remember the feeling of being with one self and no cares or a negative thought to speak of. Trust that this energy still exists within you and allow yourself to bring this calmness into your thinking when you are taking on the biggest obstacles and the biggest conflicts. Tapping into this energy will help you to reduce stress and become heart centered. This is the constant energy that is felt by others so they can rejoice in their knowing of this power within them.  And knowing about this energy will help you break the barriers of negative energy in any room.</p>
<p>I have found that our truest sense of self comes from just trusting in our energy and the energy signals we get from others. Your goal is to have no barriers or boundaries where energy is concerned and just be with the energy of each moment. In the present moment, there is no fear, no doubt, just you in your power and experiencing all of life’s joys that are presented to you each day.</p>
<p><strong> Trust in the Journey</strong></p>
<p>A lot of people get stuck in their own journey. They relive the worst parts of it over and over again in a very unloving way.  It becomes a vicious circle of inner self disappointment that circles them right back around to the same place again.  I’ve been there and I get it.</p>
<p>Instead of getting stuck on your journey, take the mistakes you made and will make and love yourself as if you were a child who is learning. Even as adults, in some areas of growth we are only children and we must be gentle with ourselves to truly grow through the journey. What I know to be true is that people are searching for a place of belonging and validation. You can create this for them by being a leader who spreads passion and love.</p>
<p>Remember that your journey is a gift because it provides the wisdom you will need to go out and create positive change in the world. So your goal is to learn from your past and do better as soon as you know better. Be strong and have courage to change. Trust me, I know how hard it is to move past a dysfunctional patterns that have become comfortable.  But the rewards of doing so allow you to stand outside of yourself and get a good look at whom you have been and where you are now.  What surfaces is love. And now you can shine this love for others…. You see, without the journey, you would not have this gift.</p>
<p>Because of my journey (see chapter one), I was able to survive the darkness and now shine a light for others who are now in the shadows of darkness themselves.  They need help from someone who has been there and conquered the fear of internal and external chaos.  I do this by casting light on dark situations and allowing my words to fill the gap between doubt and love.   I invite you to find your passions (your gifts) and cast light for others too.</p>
<p><strong>Want To Use This Article In Your Ezine or Website?</strong> You have my permission, as long as you include this complete blurb with it: Sheri McConnell is the CEO of Sheri McConnell Companies, Inc. and the president and founder of two global organizations, the Smart Women’s Institute of Entrepreneurial Learning (formerly the National Assn of Women Writers-2001) and the Global Institute of Associations-GIA. You can visit Sheri, access her free article archive, and grab lots of free stuff at <a href="http://www.smartwomeninstitute.com/" target="_blank">http://www.smartwomeninstitute.com</a> or<a href="http://www.giaconnect.com/" target="_blank"> http://www.giaconnect.com</a>. Sheri lives in San Antonio, Texas with her husband, their four children, a weenie dog, and three hermit crabs.</p>
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